Elisa TrippettiAudience research: 10 places to get started with no budget (+ one practical example)You don’t need to be a seasoned UX researcher to get a sense of what your audience is talking about online – nor do you need to spend a…Feb 4, 2023Feb 4, 2023
Elisa TrippettiThe onboarding brief: what I ask before joining a small product teamAre you a UX writer or team lead who loves smooth kick-offs? Keep reading — this list of discovery questions might come in handy.Feb 4, 2023Feb 4, 2023
Elisa TrippettiTaking your international marketing campaign to a local market: an interview with transcreation…If you work in the marketing department of an international organization, you may think that translation is the most suitable option for…Feb 4, 2023Feb 4, 2023
Elisa TrippettiCreating a body of product content for a Shopify appLearn how I joined a startup as the sole UX writer to help them revamp their user flows, UI microcopy, content and emails for merchants and…Jan 8, 2023Jan 8, 2023
Elisa TrippettiOptimizing a localized website with usability testingFind out how brands can communicate with their prospects more effectively by involving actual local users and uncovering useful insights…Jan 8, 2023Jan 8, 2023
Elisa TrippettiSupporting an MVP launch with contentSee how I researched and created content for a new digital product — including a user journey map, a content audit, writing guidelines and…Jan 8, 2023Jan 8, 2023
Elisa TrippettiDelivering bad news with better microcopyCheck out how I designed and iterated on app microcopy to share important, real-time updates with an eye for clarity and empathy.Jan 8, 2023Jan 8, 2023
Elisa TrippettiImproving complaint management within a customer service teamRead how the customer experience can be improved by working as a team, mapping the journey and leveraging both employee and customer pain…Jan 8, 2023Jan 8, 2023
Elisa TrippettiHelping food safety experts communicate across languagesAn Italian foodservice company needed to translate a set of 7 food safety regulations for their corporate partners in the UK. Here’s how I…Jan 8, 20231Jan 8, 20231
Elisa TrippettiText editing: a handbook for (language) students and professionalsThis article was originally published on The Language Industry.Apr 5, 2017Apr 5, 2017
