Elisa Trippetti – Medium

Elisa Trippetti

Elisa Trippetti

Audience research: 10 places to get started with no budget (+ one practical example)

You don’t need to be a seasoned UX researcher to get a sense of what your audience is talking about online – nor do you need to spend a…

9 min readFeb 4, 2023

--

Woman’s hand writing the word ‘audience’ on a whiteboard, with arrows.

--

Elisa Trippetti

The onboarding brief: what I ask before joining a small product team

Are you a UX writer or team lead who loves smooth kick-offs? Keep reading — this list of discovery questions might come in handy.

5 min readFeb 4, 2023

--

Sticky notes on paper document beside pens and box

--

Elisa Trippetti

Taking your international marketing campaign to a local market: an interview with transcreation…

If you work in the marketing department of an international organization, you may think that translation is the most suitable option for…

4 min readFeb 4, 2023

--

Taking your international marketing campaign to a local market: an interview with transcreation…

--

Elisa Trippetti

Creating a body of product content for a Shopify app

Learn how I joined a startup as the sole UX writer to help them revamp their user flows, UI microcopy, content and emails for merchants and…

5 min readJan 8, 2023

--

Outlining the content and cadence for the customer emails

--

Elisa Trippetti

Optimizing a localized website with usability testing

Find out how brands can communicate with their prospects more effectively by involving actual local users and uncovering useful insights…

5 min readJan 8, 2023

--

A page from the report on the CTA buttons

--

Elisa Trippetti

Supporting an MVP launch with content

See how I researched and created content for a new digital product — including a user journey map, a content audit, writing guidelines and…

5 min readJan 8, 2023

--

Emails (onboarding, paid plan activation, password reset)

--

Elisa Trippetti

Delivering bad news with better microcopy

Check out how I designed and iterated on app microcopy to share important, real-time updates with an eye for clarity and empathy.

4 min readJan 8, 2023

--

Canceled flight scenario, improved microcopy

--

Elisa Trippetti

Improving complaint management within a customer service team

Read how the customer experience can be improved by working as a team, mapping the journey and leveraging both employee and customer pain…

4 min readJan 8, 2023

--

What the complaint management process looked like

--

Elisa Trippetti

Helping food safety experts communicate across languages

An Italian foodservice company needed to translate a set of 7 food safety regulations for their corporate partners in the UK. Here’s how I…

5 min readJan 8, 2023

--

1

Italian conceptual system on food safety

--

1

Elisa Trippetti

Text editing: a handbook for (language) students and professionals

This article was originally published on The Language Industry.

3 min readApr 5, 2017

--

Text editing: a handbook for (language) students and professionals

--

Elisa Trippetti

Elisa Trippetti

Hi there! I'm an Italian UX writer with a background in localization and customer service, working at the intersection of AI and business intelligence.

Help
Status
About
Careers
Blog
Privacy
Terms
Text to speech
Teams